Yards Blog

Left Hand: The Enduring Legacy of Bologna’s Pioneering Designer

Born in Bologna in the early 1990s, Left Hand was the brainchild of legendary designer Massimo Osti - also the founder of Stone Island and C.P. Company. Though short-lived, the brand quickly earned cult status for its radical approach to outerwear, rooted in textile innovation and Bologna’s culture of experimentation. Each piece was a masterclass in understated innovation: ergonomic cuts, hidden pockets, garment dyeing, and weatherproof finishes.

norda™: Trail Running Re-imagined

What sets norda™ apart is its innovative use of Dyneema®, known as the world’s strongest fibre. Pound for pound, it's 15x stronger than steel - yet lighter than most fabrics. From brutal mountain trails to city streets, norda™ shoes are made to take a beating and keep going. 

Frizmworks: Timeless Utility, Refined

Korean menswear label Frizmworks has built its reputation on a foundation of craftsmanship, subtle design, and considered functionality. For Spring/Summer 2025, the brand continues to evolve its signature style - one that sits somewhere between timeless utility and relaxed tailoring.

Purple Mountain Observatory: Exploration Meets Innovation

Drawing inspiration from the rugged landscapes and urban environments that shape modern adventure, PMO has carved out a reputation for creating functional, forward-thinking apparel that adapts to all terrains. Purple Mountain Observatory continues to push the boundaries of contemporary outdoor wear, and their new collection is no exception.

The Legacy of RRL & the Influence of Doug Bihlmaier

At the heart of RRL's unique aesthetic is Doug Bihlmaier, a key figure behind their distinct identity and a legendary name in vintage fashion. A longtime collector of vintage clothing and textiles, Bihlmaier’s role at Ralph Lauren has been pivotal - curating pieces, sourcing fabrics, and influencing designs that feel as though they’ve been pulled straight from a bygone era.

The Emergence of Hoka: A New Benchmark in Functional Fashion
Whether you’re navigating the urban jungle or exploring the great outdoors, Hoka’s footwear is designed to support and elevate your journey.
Rototo: The Heart Of Japanese Craftsmanship
Introducing you to Rototo - a brand that embodies the pinnacle of Japanese craftsmanship. If you’re seeking socks that offer comfort, durability, and a touch of luxury, look no further.
Crafting Excellence: The Legacy of Jackman Clothing
At the heart of Jackman's success lies a steadfast commitment to quality materials and meticulous craftsmanship. Utilizing only the finest fabrics and cutting-edge techniques, each garment is imbued with a sense of heritage and authenticity.
Porter-Yoshida & Co: The Epitome of Japanese Craftsmanship
Porter-Yoshida consistently pushes the boundaries of innovation by incorporating cutting-edge materials into their designs. From ballistic nylon to Cordura fabrics, these bags are not only stylish but also built to withstand the rigors of daily life.
What is Carhartt WIP? A Blend of Heritage and Streetwear
If you're a fan of rugged workwear that seamlessly merges with contemporary street fashion, then Carhartt WIP is a brand that deserves your attention. Carhartt Work In Progress, or Carhartt WIP for short, is the streetwear division of the renowned...
Red Wing: Unlocking the Realm of Timeless Durability
Red Wing stands as a testament to unrivalled quality and unyielding durability when it comes to men's boots. Whether you seek a classic work boot or a casual chukka style, Red Wing offers an extraordinary range of options.
Embracing Nordic Minimalism: The Allure of Norse Projects Clothing
Welcome to the world of Norse Projects, where Danish design meets Scandinavian sensibility in a seamless fusion of functionality and style. Drawing inspiration from the stark beauty of the Nordic landscape, Norse Projects has become synonymous with understated elegance and impeccable craftsmanship.
Goldwin: Elevating Outdoor Gear with Quality and Style
If you're looking for the very best in outdoor apparel and sports equipment, look no further than Goldwin. With their unbeatable combination of quality, sustainability, and style, this brand is truly in a league of its own.
WAWWA: Doing Things Differently
Based in the same suburb that was teeming with industry in Victorian times, WAWWA boast their own micro-factory, where their actions speak louder than words.
Klättermusen: Going Against Nature
Klättermusen’s time in the sun shows no sign of ending. Maybe truly functional brands are exempt from being felt by the fickle finger of fashion.
Corridor Clothing: Positive Vibes Only
The NYC studio are inspired by ‘colour, nature, music, love, spirituality, and New York life.’ A potent recipe which returns some lovely garments indeed.
EPT East Pacific Trade: Introducing Korea’s East Pacific Trade
Over in Korea, EPT wants to build on the skate ethos by experimenting with independent design and cushioning techniques. The brand builds on the fusion of sneaker culture and skateboarding shoes by presenting a series of simplistic and neutral shoes.
And Wander: Japanese Outdoor Excellence
And Wander needs no introduction. We consider them the pinnacle of Japanese outdoor excellence. But their origin is more than that.
Gramicci: Stonemaster’s Story with Sartorial Edge
Gramicci carry the Stonemaster’s baton 50 years later. Back in the 70’s, a group of long-haired, hippy-hating, rock-climbing adventurers emerged. They weren’t the first to climb cliff faces; they were the first to do so with a certain lust for life that, before them, was unprecedented.
Yogi: More Than Quality Classics
Yogi has been making shoes in Portugal since the late 90s, where their original silhouettes were inspired by a style of shoes from the ’50s known as Earth shoes.
Paraboot Shoes: More Than A Modern Giant
French heritage brand Paraboot has become a cult icon, uniting an older generation of cobbler-loving connoisseurs from the French Alps with a younger, more fashion-focused clientele.