Yards Blog

Embracing Nordic Minimalism: The Allure of Norse Projects Clothing
Welcome to the world of Norse Projects, where Danish design meets Scandinavian sensibility in a seamless fusion of functionality and style. Drawing inspiration from the stark beauty of the Nordic landscape, Norse Projects has become synonymous with understated elegance and impeccable craftsmanship.
ST95: A Resurgent Force In Fashion
As a new season unfolds, ST95 re-establishes its influence with a firm commitment to craftsmanship and aesthetic evolution. The fusion of past and present captures the essence of ST95's resurgence, propelling it to the forefront of the fashion landscape once more.
Goldwin: Elevating Outdoor Gear with Quality and Style
If you're looking for the very best in outdoor apparel and sports equipment, look no further than Goldwin. With their unbeatable combination of quality, sustainability, and style, this brand is truly in a league of its own.
WAWWA: Doing Things Differently
Based in the same suburb that was teeming with industry in Victorian times, WAWWA boast their own micro-factory, where their actions speak louder than words.
Fjallraven: A Taste Of Polar 2023
Our own Buyer, Tom Jacques-Milner has just returned from a once-in-a-lifetime trip, which brought together 20 people from across the globe for a 300km dog sledding expedition across the arctic tundra. For six days, the participants drove their own dog sled across the vast landscapes of northern Scandinavia, experiencing a world completely different from their own.
RRL by Ralph Lauren: Keeping The American Heritage Alive
When you think of Ralph Lauren, you might immediately picture preppy, classic styles that have been around for decades. But there's another side to the brand that you might not know about - RRL, or Ralph Lauren's RRL line. This sub-brand is all about heritage and authenticity, and it's a must-know for anyone who's looking for high-quality, stylish clothing that tells a story.
A Coat of Thinking
‘Shop the look’ blogs aren't something we'd normally go in for, but when it comes to big coats, the plethora of material committed to celluloid actually warrants it. With that in mind, here are five iconic movie looks, with accompanying suggestions as to how you can carry off a similarly suave ensemble using some of our favourite contemporary brands.
Left Hand: Gently Evolving
Since its return last year, Osti-founded Left Hand has quietly jostled to find its place in the market. Having been away for pretty much an entire generation, its re-emergence would always be something that needed to be handled with kid gloves.
Klättermusen: Going Against Nature
Klättermusen’s time in the sun shows no sign of ending. Maybe truly functional brands are exempt from being felt by the fickle finger of fashion.
Hikerdelic x Oswen: 'Eleven'
The partnership between these two brands, with a timeless and familiar aesthetic, sees two not so distant worlds collide.
Clarks Originals: Desert Treks Get Proofed
Bringing something different and fresh to iconic styles is a tightrope Clarks Originals walk with ease. Their latest release pairs them up with the outerwear kings from GORE-TEX.
Mizuno Trainers: An Aesthetic Step Forward
Mizuno have been on a futuristic streak, taking models and silhouettes from their over one-hundred-year-old archive, and fusing these with the forward-thinking technology that has become synonymous with Japanese sportswear.
Corridor Clothing: Positive Vibes Only
The NYC studio are inspired by ‘colour, nature, music, love, spirituality, and New York life.’ A potent recipe which returns some lovely garments indeed.
RRL by Ralph Lauren: Rugged Garb
As a sub label of Ralph Lauren, RRL has never received the same amount of attention, but not of lack for style.
EPT East Pacific Trade: Introducing Korea’s East Pacific Trade
Over in Korea, EPT wants to build on the skate ethos by experimenting with independent design and cushioning techniques. The brand builds on the fusion of sneaker culture and skateboarding shoes by presenting a series of simplistic and neutral shoes.
And Wander: Japanese Outdoor Excellence
And Wander needs no introduction. We consider them the pinnacle of Japanese outdoor excellence. But their origin is more than that.
Gramicci: Stonemaster’s Story with Sartorial Edge
Gramicci carry the Stonemaster’s baton 50 years later. Back in the 70’s, a group of long-haired, hippy-hating, rock-climbing adventurers emerged. They weren’t the first to climb cliff faces; they were the first to do so with a certain lust for life that, before them, was unprecedented.
Carhartt WIP: Greater than the Sum of its Parts
Carhartt is famous for its reliable and rugged wares. In fact, Carhartt – especially in America – has become a bit of a meme and a symbol for the integration of workwear into fashion territory.
Karhu: Finnish Footwear Favourites
Karhu, founded way back in 1916, pioneered and invented shoe technologies like air cushioning and fulcrum™, both still used in running shoe collections the world over.
Goldwin: Outerwear For Every Occasion
Aesthetically, the Japanese brand keeps things minimal with simple silhouettes, slightly tapered fits and subtle oversized bits.
Yogi: More Than Quality Classics
Yogi has been making shoes in Portugal since the late 90s, where their original silhouettes were inspired by a style of shoes from the ’50s known as Earth shoes.