Ten C Jackets & Clothing

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Ten C is an Italian outerwear label founded in 2010 by Paul Harvey, previously head of design at Stone Island, and Alessandro Pungetti, formerly of C.P. Company. The name is an abbreviation of The Emperor's

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20 products

About Ten C clothing

Ten C was founded in 2010 by two designers who had worked together at C.P. Company. Paul Harvey had spent twelve years at Stone Island; Alessandro Pungetti had spent eight at C.P. The catalyst was a fabric Pungetti had tried to use before and been turned down on for being too difficult. The name comes from Hans Christian Andersen's The Emperor's New Clothes, shortened to its initials, and the point of it is the same as the story's: judge the garment, not what you have been told about it. There is almost no visible branding on anything the label makes.

Ten C jackets, parkas and the Tempest Anorak

The starting point for most of the outerwear is twentieth-century military kit, and the shapes here follow it closely — the fishtail parka, the short hooded parka, the anorak. Nearly everything is cut from OJJ, which is knitted in Japan and then cut, sewn and garment-dyed by Ten C in Italy. The fabric is worth understanding before you buy: it arrives firm and slightly stiff, and it takes a few weeks of wear to break in and hold the shape of the person wearing it, the same way a raw denim jacket does. It also responds to the weather, softening in humidity and firming up when the air is dry. Down pieces such as the Icy Down Jacket use a lighter nylon rather than OJJ.

Ten C sweatshirts, T-shirts and overshirts

The names on the sweats and T-shirts are Italian and describe the cut rather than a style line, which is worth knowing when you are choosing between them. Felpa girocollo is a crew-neck sweat; felpa aperta cappuccio is a zip-through hooded one; manica corta is short sleeve. The quilted camicia imbottita is a padded overshirt, cut to work as a light layer under a parka or on its own in spring. All of them are made in Italy alongside the outerwear.

For more from the same corner of the range, see And Wander and Norse Projects, or visit us in our Manchester store.

Ten C FAQs

OJJ stands for Original Japanese Jersey. It is a nylon and polyester interlock jersey knitted at high density in Japan, then cut, sewn and garment-dyed by Ten C in Italy. The dyeing is done twice, once to the fabric and once to the finished garment, which is what makes it compact rather than soft. It starts firm and breaks in with wear, taking on the shape of the person wearing it, and it reacts to conditions — softer in humid air, firmer when dry.
The fabric is made in Japan and every garment is cut, sewn and dyed in Italy. That split has been the case since the brand started in 2010 and applies across the range, not only the outerwear.
The Emperor's New Clothes, shortened to its initials — T, E, N, C. Co-founder Paul Harvey has said the name was chosen as a comment on how much weight advertising had come to carry in menswear, and the label has kept visible branding to a minimum ever since.
Ten C describes OJJ as wind and water resistant rather than waterproof. The density of the knit and the dyeing process are what shed water, not a membrane or a coating, so the fabric handles rain and wind well without being sealed. Check the individual product page for anything with a specific weatherproof rating.