Ten C is an Italian outerwear label founded in 2010 by Paul Harvey, previously head of design at Stone Island, and Alessandro Pungetti, formerly of C.P. Company. The name is an abbreviation of The Emperor's
Read More
20 products
Ten C FAQs
OJJ stands for Original Japanese Jersey. It is a nylon and polyester interlock jersey knitted at high density in Japan, then cut, sewn and garment-dyed by Ten C in Italy. The dyeing is done twice, once to the fabric and once to the finished garment, which is what makes it compact rather than soft. It starts firm and breaks in with wear, taking on the shape of the person wearing it, and it reacts to conditions — softer in humid air, firmer when dry.
The fabric is made in Japan and every garment is cut, sewn and dyed in Italy. That split has been the case since the brand started in 2010 and applies across the range, not only the outerwear.
The Emperor's New Clothes, shortened to its initials — T, E, N, C. Co-founder Paul Harvey has said the name was chosen as a comment on how much weight advertising had come to carry in menswear, and the label has kept visible branding to a minimum ever since.
Ten C describes OJJ as wind and water resistant rather than waterproof. The density of the knit and the dyeing process are what shed water, not a membrane or a coating, so the fabric handles rain and wind well without being sealed. Check the individual product page for anything with a specific weatherproof rating.












