Living in a world that moves at breakneck speeds, we often find ourselves in a vicious cycle of mass consumption. As the line between the digital world and reality as we know it continues to blur, it’s refreshing to stock a brand that so openly shuns the endless scroll and encourages people to get outside and appreciate the world around them.
Taking inspiration from their childhood adventures growing up in scenic Denmark, Jeppe and Jesper the founders of Forét felt a deep connection to those simpler times. Times when there was a certain magic around things, we all too often take for granted. It was reminiscent chats about these formative outdoor experiences that influenced the pair to create a brand and after a bit of tinkering with the French word for forest [fo-ré] in 2014, Forét was born.
With an aim to make everyday people slow down and step away from the screen, Forét’s passion for the world is evident in all that they do. From their use of 100% organic cotton to the long-lasting relationships, they’ve formed with suppliers and manufacturers that share the brand’s passion to protect and preserve our planet.
The brand believes in a responsible journey for all of their garments and use high-quality fabrics made from responsibly sourced materials to ensure their collections are built to stand the test of time. Effortlessly cool Danish design cues make for the smoothest transition as the laptop slams shut and you make your way into the wilderness of nature.
Shop the full Forét collection at Yards now.