RRL by Ralph Lauren: Rugged Garb | Yards Store

RRL by Ralph Lauren: Rugged Garb

RRL supplies old American Western flavours for the contemporary.

As a sub label of Ralph Lauren, RRL has never received the same amount of attention, but not of lack for style. Named after the ranch Ralph and his wife Ricky share, RRL is focused on providing top-of-the-line homage to the Old American West and early 1900s workwear.

Lauren often said “I am not a fashion person, I am anti-fashion. I am interested in longevity, timelessness and style.” This philosophy permeates into the identity of RRL. Many of the products are interpretations of garments and materials that have been in use for over a hundred years. This is highlighted with overdyed tees and half faded prints that give the garments a pre worn aesthetic, the sort of wear a cowboy gives his boots.

For a long time RRL was hard to obtain, it was restricted to a limited list of stockists. Ralph intended for there to be a level of secrecy for the line, a ‘for those that know’ brand. The construction of their garments is specialist and he intended the customer base to mirror that.

Shop the latest RRL by Ralph Lauren here at Yards Store.