Written by Neil Summers.
Since 1985 environmentally conscious outdoor brand Patagonia have pledged !% of their sales to the preservation and the restoration of the natural environment. Having awarded over $89 to a variety of environmental groups and local communities around the world over the years, they really are a brand that walk the walk as well as talking the talk. In 2002 founder of Patagonia Yvon Chouinard even set up a non profit making organisation to encourage other businesses to follow suit. 1% of the Planet is now a fully functioning alliance of businesses that appreciate the necessity to protect our natural environments as well as spreading awareness of the impact that industry can have on society.
Patagonia believes that corporate responsibility affects genuine change on a global scale that also influences the way in which consumers live their lives. A theory which has been proven via the recognition and support that Patagonia have received from their customers who value a well made jacket as much as the fields and mountains they enjoy walking through.
Alongside the 1% for the Planet initiative Patagonia also have their ‘Worn Wear’ program which takes the approach of cutting down on consumption by repairing items of clothing rather than throwing them away. Patagonia realise that one of the most responsible things to do as a company is to make high-quality products that lasts for years. As keeping clothing in use for just an extra nine extra months can reduce the related carbon, water and waste footprints by a whopping 20-30%.
Repairs are also and important part of the Patagonia Worn Wear program that has a standalone website educating customers on how they can best repair their well loved Patagonia pieces. On top of all this they also take to the road and offer a travelling ‘Worn Wear’ workshop that will fix and repair clothing on the spot, even if it’s not been made by Patagonia!
Patagonia are an incredible brand on a number of levels and a guiding light on sustainability and environmental causes around the world. Proving that fantastic products don’t need to cost the earth.