Founded by denim fanatic K. K. Tsunemi after the end of WWII, Edwin’s founder started the business by importing American jeans to his native Japan. Due to huge demand, the business expanded thanks to the purchase of an old loom. Renowned globally for its strength and durability, Edwin is recognized as one of the greatest denim brands in the world. The first brand to introduce stone-washed jeans and fading, Edwin is also famous for being one of the only remaining denim brands to use natural indigo in their dyeing process. This results in a much more organic and interesting fade that is highly revered by denim aficionados around the world.