In 1923, Grenfell created their signature cloth. The cloth was soon used for garments worn by discerning adventurers, sportsmen and well-dressed gentlemen. Named after pioneering missionary, Sir Wilfred Thomason Grenfell, its signature cloth was regarded as the best technical fabric around. The love for Grenfell cloth has evolved into a premium outdoor label that has craftsmanship at heart. The selection of jackets, coats and over-shirts are created with an ultra strong cotton wearable for the adventurer or the street wearer.