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Patagonia. the ultimate feel good outdoor brand.

Patagonia. the ultimate feel good outdoor brand.

Written by Neil Summers. Since 1985 environmentally conscious outdoor brand Patagonia have pledged !% of their sales to the preservation and the restoration of the natural environment. Having awarded over $89 to a variety of environmental groups and local communities around the world over the years, they really are a brand... View Article

Playing the numbers game with Fjällräven

Written by Neil Summers. Back during the early days of Fjällräven in the late 1960s and early 1970s, each of their products were given a unique number which is something the brand have brought back recently in the form of the Fjällräven Numbers collection. The tradition has been brought back with... View Article

Karhu – Kings of Finn-ovation

Karhu – Kings of Finn-ovation

Written by Neil Summers. You know you’re onto something when your sportswear brand is named after an animal that is both cute and terrifying. The bear logo is synonymous with the Finnish footwear kings at Karhu but it wasn’t always the case. A little-known German guy by the name of Adi... View Article